I must admit I use AI all the time — it’s incredibly useful for things like lists, summaries, ideas and resources. It’s useful. Clever, even. But when it comes to checking writing? Actually making sure my message makes sense to another human? Not quite so much.
There’s something fundamentally human about good writing — not just the voice or the tone, but the intention behind it. AI can’t get inside your head. It doesn’t understand the nuance of your message.
AI doesn’t really understand meaning. It understands patterns. And yes, it can churn out a passable paragraph. Sometimes even a helpful one. However, it makes mistakes too. It still needs a human to check it. So if you’re trusting it to get your tone, your nuance, your logic — especially if you’re writing something that represents your business, ideas or reputation —you might want to hold back.
As one expert put it to me during a recent discussion,
“AI is so bad, it’s dangerous.”
Strong words.
The reality is AI is likely to flatten your voice. It might even make mistakes. You’ll be standing there thinking, “That looks smarter,” until you actually read it out loud and realise it says something entirely different to what you intended.
Don’t risk it.
I’ve seen AI turn a clear message into something that made no sense whatsoever. It even made up a new word.
Sometimes, all you need is someone human to read what you’ve written and say, “Yes, that makes sense.” Or, “Try this instead.” Do yourself and your business a favour by giving your writing to someone who has read enough to understand how a sentence breathes. Someone who can tell when it makes sense and sounds like you — and when it doesn’t.
My final message? Let’s embrace AI for what it can do instead of trusting it with what it can’t.
One Last Check 
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